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For 3,500 years, military thinkers have understood what most business leaders have forgotten: strategy is not a plan but the art of navigating conflict, power and uncertainty. In Business Is the Continuation of War by Other Means, Jean Van Marcke connects the wisdom of Sun Tzu, Clausewitz and Porter to today's business realities - offering entrepreneurs and executives practical clarity in an era of AI, disruption and geopolitical uncertainty.

Beschrijving

For 3,500 years, military thinkers have understood what most business leaders have forgotten: strategy is not a plan but the art of navigating conflict, power and uncertainty. In Business Is the Continuation of War by Other Means, Jean Van Marcke connects the wisdom of Sun Tzu, Clausewitz and Porter to today's business realities - offering entrepreneurs and executives practical clarity in an era of AI, disruption and geopolitical uncertainty.

Slogan/Promotie

Strategy begins where certainty ends

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