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By the “the doctor of audience-ology” (Los Angeles Times), this memoir/how-to guide to Screening 101—with more than 100 candid interviews with some of the industry’s most successful directors, producers, and studio executives —will show readers how films, and maybe everything else, can be improved by listening and thoughtfully considering the opinions of the paying public.

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By the “the doctor of audience-ology” (Los Angeles Times), this memoir/how-to guide to Screening 101—with more than 100 candid interviews with some of the industry’s most successful directors, producers, and studio executives —will show readers how films, and maybe everything else, can be improved by listening and thoughtfully considering the opinions of the paying public.

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