Strategic Management in the Media

Lucy Kung


Engels | 13-01-2024 | 280 pagina's

9781529773699

Paperback / softback


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Tekst achterflap

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

Beschrijving

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

Details

EAN :9781529773699
Auteur: 
Uitgever :SAGE Publications
Publicatie datum :  13-01-2024
Uitvoering :Paperback / softback
Taal/Talen : Engels
Hoogte :240 mm
Breedte :168 mm
Dikte :16 mm
Gewicht :474 gr
Status :POD (Beschikbaar als print-on-demand.)
Aantal pagina's :280