Strategic Management in the Media
Lucy Kung
Engels | 13-01-2024 | 280 pagina's
9781529773699
Paperback / softback
€ 50,00
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Tekst achterflap
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Beschrijving
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Details
| EAN : | 9781529773699 |
| Uitgever : | SAGE Publications |
| Publicatie datum : | 13-01-2024 |
| Uitvoering : | Paperback / softback |
| Taal/Talen : | Engels |
| Hoogte : | 240 mm |
| Breedte : | 168 mm |
| Dikte : | 16 mm |
| Gewicht : | 474 gr |
| Status : | POD (Beschikbaar als print-on-demand.) |
| Aantal pagina's : | 280 |