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Discover the story of New Balance, the oldest sneaker on the street, reinvented time and again but first founded in Boston in 1906.

From its origins producing arch supports and orthopaedic products to its irrepressible rise creating specialised athletic footwear, to its omnipresence as a style staple, New Balance and been defining footwear for well over a century.

Featuring all the brand's most iconic models and the celebrities who have made the signature 'N' synonymous with sport and fashion, this is a must-read for all sneaker heads.

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Discover the story of New Balance, the oldest sneaker on the street, reinvented time and again but first founded in Boston in 1906.

From its origins producing arch supports and orthopaedic products to its irrepressible rise creating specialised athletic footwear, to its omnipresence as a style staple, New Balance and been defining footwear for well over a century.

Featuring all the brand's most iconic models and the celebrities who have made the signature 'N' synonymous with sport and fashion, this is a must-read for all sneaker heads.

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