Experiential Marketing
Wided (B&C Consulting Group) Batat
Engels | 18-01-2019 | 302 pagina's
9781138293168
Paperback / softback
€ 63,69
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This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Beschrijving
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Details
| EAN : | 9781138293168 |
| Uitgever : | Taylor & Francis |
| Publicatie datum : | 18-01-2019 |
| Uitvoering : | Paperback / softback |
| Taal/Talen : | Engels |
| Hoogte : | 235 mm |
| Breedte : | 159 mm |
| Dikte : | 25 mm |
| Gewicht : | 526 gr |
| Status : | POD (Beschikbaar als print-on-demand.) |
| Aantal pagina's : | 302 |