Loyalty Management

Cristina (University of Parma Ziliani-Marco (University of Parma Ieva


Engels | 02-01-2025 | 290 pagina's

9781032510361

Hardback


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Tekst achterflap

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

Beschrijving

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

Details

EAN :9781032510361
Auteur : 
Uitgever :Taylor & Francis
Publicatie datum :  02-01-2025
Uitvoering :Hardback
Taal/Talen : Engels
Status :POD (Beschikbaar als print-on-demand.)
Aantal pagina's :290