Loyalty Management
Cristina (University of Parma Ziliani-Marco (University of Parma Ieva
Engels | 02-01-2025 | 290 pagina's
9781032510361
Hardback
56,00
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Tekst achterflap
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
Beschrijving
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
Details
| EAN : | 9781032510361 |
| Uitgever : | Taylor & Francis |
| Publicatie datum : | 02-01-2025 |
| Uitvoering : | Hardback |
| Taal/Talen : | Engels |
| Status : | POD (Beschikbaar als print-on-demand.) |
| Aantal pagina's : | 290 |