Strategic International Marketing
Carl Arthur Solberg-Havard Huse
Engels | 03-06-2024 | 402 pagina's
9781032467733
Paperback / softback
€ 51,99
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Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
Beschrijving
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
Details
| EAN : | 9781032467733 |
| Uitgever : | Taylor & Francis |
| Publicatie datum : | 03-06-2024 |
| Uitvoering : | Paperback / softback |
| Taal/Talen : | Engels |
| Status : | POD (Beschikbaar als print-on-demand.) |
| Aantal pagina's : | 402 |