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Korte beschrijving/Annotatie
And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
Tekst achterflap
And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
Beschrijving
And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
Details
| EAN : | 9780753556528 |
| Uitgever : | Veltman Distributie Import Books |
| Publicatie datum : | 13-05-2021 |
| Uitvoering : | Paperback / softback |
| Taal/Talen : | Engels |
| Hoogte : | 198 mm |
| Breedte : | 130 mm |
| Dikte : | 26 mm |
| Gewicht : | 265 gr |
| Status : | Bestelbaar |
| Aantal pagina's : | 384 |
| Keywords : | non-fictie;ted talk;reclame;voorkeuren;logica;rationaliteit;onverwachte benaderingen |